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Information should create a rich work environment that enables you to better perceive patterns, identify problems and formulate solutions. In this way information will be:
Providing depth and breadth of information to enhance analytical capabilities
Generating reliable information on which to base decisions -- this requires consistent definitions of data, their relationships, and the methods of collection, as well as understanding how information is handed off from one part of your organization to another.
Fostering visual comparisons of related variables.
Allowing the user to quickly see relevance to the broader market.