should create a rich work environment that enables you to better perceive
patterns, identify problems and formulate solutions. In this way information
Providing depth and breadth of information to enhance analytical capabilities
Generating reliable information on which to base decisions -- this requires
consistent definitions of data, their relationships, and the methods
of collection, as well as understanding how information is handed off
from one part of your organization to another.
Fostering visual comparisons of related variables.
Allowing the user to quickly see relevance to the broader market.